Over the years, social media marketing has transformed in a variety of ways.
Utilizing images in social media campaigns has become very popular and effective. When you are sharing a post as a business on a social media platform it is important to use text, but too much text can become very boring for viewers. Therefore, adding an image that relates to your content can grab the attention of your audience. Some examples of how local businesses on Long Island are using images to capture the attention of their market include:
- Harbourview Shoppes, a Roslyn shopping center, recently shared this image on its Facebook page. The image triggered several emotions and memories from the members of the audience who engaged with this post.
- A 1950s themed cafe located in Melville recently shared a funny photo about a chicken crossing the road. The photo received 17 likes and 11 shares. Obviously, without the humorous text accompanying it, the photo would not have received as many likes or shares, further proving that we are a visually consuming society.
- A classic toy store located in Locust Valley posted text as well as a photo that showcased some of its delicious specialty candy. The image has corresponding text that allows individuals to relate to it.
According to nimble.com, a single image generates 120 percent more engagement than the average post. Images tell a story, and as the old saying goes, “A picture is worth a thousand words.” Next time you post on social media, try using an image or some form of visual text. Who knows? In this instance, a picture could be worth a thousand likes.