When one of South Florida’s most prominent orthopaedic practices implemented targeted SEO keywords as a way to gain more qualified leads, it experienced incredible results, including an 18% increase in organic users and a 29% increase in the number of ranking keywords.

Overview

The Institute for Orthopaedic Surgery & Sports Medicine is a full-service treatment facility specializing in open MRI, podiatry, pain management, and more. In just a few short years, they were able to grow from a small-town institution into one of the major orthopaedic practices in the Fort Myers area and all of South Florida. This nationally recognized team has helped countless patients overcome injuries and pain and get back to living the life they love. 

Goal

During the COVID-19 lockdown, thousands of businesses were forced to move to a completely remote workforce. The Institute for Orthopaedic Surgery & Sports Medicine was looking for a solution that could help increase the amount of qualified traffic and leads to their website and all of their combined practices. 

The Solution

The Institute for Orthopaedic Surgery & Sports Medicine partnered with Doukas Media to determine how to improve their standings and visibility on popular search engines such as Google and Bing. The process began by coming up with a comprehensive strategy for identifying the most promising SEO keywords and implementing them within the team’s content, both existing and new

The first point of consideration was performing a technical site analysis. During this process, the team at Doukas Media worked to identify any and all key search barriers on the client’s website as it stood. Once these search barriers were identified, the team focused their efforts on addressing the points where there was the greatest potential for optimization. At the same time, the team outlined areas of the client’s website that had gaps to be filled.

Once the strategy was complete, the team went to work. New content was created where needed, and some duplicate content across the site was corrected and made unique. Title tags and meta descriptions were modified throughout the website to optimize key meta data, and the heading tag structure was re-structured as well.

The team also made the website more user-friendly by restructuring the navigation, setting canonical tags on duplicate URLs, addressing crawl errors, and redirecting broken pages.

The Results

Early results in this case were incredibly encouraging. Within the first five months after initial tasks were completed, the client reported: 

• 18% increase in organic users

• 28% increase in page 1 rankings

• 29% increase in total number of ranking keywords

• 74% annual increase in organic users

• 86% increase in organic leads and goal completions