Empowering Growth: SaaS SEO Case Study for a Leading Solar Software Provider
OverviewWhen a solar software provider specializing in proposal, design, and contract management tools turned to Doukas Media, they were facing a significant challenge: their website was failing to generate qualified traffic and leads despite offering innovative solutions. The client struggled with low visibility in search rankings, underutilized content, and various technical issues that hindered site performance. Recognizing the need for a strategic SEO overhaul, they enlisted Doukas Media to address these challenges and help them realize their full online potential. By addressing key SEO challenges and leveraging innovative strategies, we achieved remarkable year-over-year (YoY) growth across multiple performance metrics.
GoalThe goal was simple: improve the website’s search visibility, increase organic traffic, and enhance lead generation to help the business scale its operations. Doukas Media was tasked with improving SEO across multiple areas, from on-page and off-page optimization to technical SEO, and expanding the client’s presence in international markets.
Results at a GlanceThrough a combination of on-page, off-page, and technical SEO improvements, the campaign delivered significant growth:
152% YoY increase in organic traffic
304% YoY increase in Page 1 rankings
183% YoY increase in total keyword rankings
The chart below illustrates the growth in total keyword rankings, particularly the surge in Page 1 keywords over the campaign period:
Strategies ImplementedTo achieve these results, we employed a tailored approach built around the following strategies:
Backlink Building via Authority Outreach
Secured high-quality backlinks from authoritative industry websites to boost domain authority and improve search rankings.
Robust Content Strategy
Conducted a content gap analysis to identify opportunities.
Developed quarterly content calendars to create a consistent publishing schedule of targeted, high-value content.
Content Auditing & Optimization
Performed a content audit to identify and optimize underperforming pages, ensuring existing content contributed to overall goals.
Technical SEO Enhancements
Improved page speed and resolved server errors.
Fixed canonicalization issues to consolidate duplicate content and improve indexing.
Implemented structured data to enhance search visibility.
International SEO Expansion
To support the client’s international growth, we developed an hreflang sitemap for each region, ensuring search engines properly indexed and displayed the most relevant content for users in different locations. Additionally, we provided guidance on best practices for geo-location targeting and IP redirection, enabling the client to deliver a seamless and localized user experience for their global audience.
Success in ActionThe data-driven approach enabled this solar SaaS provider to establish a dominant online presence, reaching target audiences more effectively and driving sustained growth.
Insights & TakeawaysThis project underscores the importance of a multi-faceted SEO strategy that combines technical precision with creative content development and authority building. The results speak for themselves: investing in a robust SEO framework can yield transformational growth for SaaS companies.
Partner With Us!If you’re a SaaS provider looking to elevate your online presence, drive qualified traffic, and achieve measurable growth, we’re here to help. At Doukas Media, we specialize in crafting tailored SEO strategies that deliver real results. Contact us today to learn how we can help your business succeed.