How to Bring Holiday Joy Into Your Marketing
With the holiday season right around the corner, there’s no better time to think of ways to bring a little bit of festive fun to your marketing than right now. Considering 2020 has been quite tumultuous, many people are looking for a reason to escape from the emotional stress they’re feeling from an exhausting year and relax however they can, as soon as they can.
Whether they’re gifting their loved ones or looking to treat themselves, November and December offer the perfect opportunity to connect with your customers by bringing the spirit of the season to all of your channels.
From expressing gratitude to creating themed promotions, here are some of our favorite ways to bring holiday joy into your marketing.
Give thanks to your customers.
We often reflect on what we’re grateful for during the holiday season, and your customers will notice (and appreciate!) it if you show them how grateful you are for the support that they offer you all year long! Whether it’s a simple message of thanks, a surprise discount code or special offer, special customer shout-outs for ultra-loyal shoppers, or even a fun giveaway, you can’t really be too cheesy when you’re offering something straight from the heart!
Record messages of your team members saying how thankful they are for the opportunity to serve your customers, and send it out through email and your social media channels.
Surprise them with a special discount they weren’t expecting, outside of (and in addition to) the Black Friday/Cyber Monday time period.
Run a social media giveaway that encourages posts for a chance to win something special from your business.
Create promotions with a holiday theme.
As people start making their holiday shopping lists, odds are they’ll be researching where they can get the best bang for their buck while still purchasing meaningful gifts for their loved ones. Consider offering some promotions for the season with fun themes based on the holidays your customers will be shopping for. They’ll enjoy your commitment to their own process, and have some fun all at once.
Put a twist on the Christmas pickle tradition by hiding one in your store, or a picture of one somewhere on your site. Whoever finds it gets a special offer, or a free gift with their next purchase!
Offer a gift with purchase promotion that they can keep and enjoy for themselves, or gift to a loved one to help brighten their holiday season.
Come up with some fun and festive discount codes your customers can enter, like: JOLLY, FALALA, or KRINGLE.
Don’t be afraid to experiment with something that’s a little off-the-wall -- this is the best time of year to pull out all the stops!
Add small touches to make a big impact.
Sometimes, it’s the little things that mean the most, especially when it comes to the holiday season. Pay attention to the small details in your imagery, your copy, and your social media accounts -- and find ways to add a few festive touches to each.
Go the understated route by using a color palette that reminds customers of the happy holiday season, or go all out and include props like ornaments, fir, and dusty “snow.”
Change your social media cover imagery to something related to the season. You can even add a text overlay that highlights a promotion you’re running!
Use an app to create a snowfall overlay on your website, and consider adding some holiday terminology to your product copy.
Invest the time in finding small, special touches that’ll resonate with your customer base, and they’ll think of you with happy memories next time the holiday season comes around.
The Spirit of the Season
It’s been an unusual year, and many people are looking for the distraction of the holidays to brighten their spirits, even just a little bit. With just a hint of creative thinking, and the kindness you already have in your heart, there are so many ways you can bring the joy of the holidays to your customers this season!
That said, if you’re feeling anxious about how to turn your festive idea into a full campaign, or are questioning where you should even start, our digital marketing experts at Doukas Media can support you throughout the journey of making magic for your customers this holiday season.
How do you bring holiday joy into your marketing? What steps do you take to help your customers feel festive for the holiday season? Do you often run holiday promotions? Let us know in the comments!