New Year's resolutions can be ideal for kickstarting positive changes, like scheduling a health check-up, making time for micro-learning (yes, it's a real thing), or taking on a financial challenge. The start of the new year is when people feel energized - making it the perfect time for a refresh. As this year draws to a close, businesses should also take advantage of this "recharge and revitalize" spirit to create new ideas and achievable resolutions that will reap big rewards in the future. 

Now is an ideal time for businesses to evaluate their current digital marketing campaign and explore new concepts to help them reach their 2024 targets. In this blog post, we'll reveal ten fresh digital marketing ideas that will give your brand a strong foothold into success for the new year. 

Boost Your Website's Content 

If your content is lacking, you'll lose visitors - and sales. This new year, consider recharging your website's content to help drive traffic, enhance SEO, and improve visitor engagement. Enhancing your site content also boosts credibility, improves performance over time, and builds brand awareness.

The truth is that visitors want to return to a relevant, engaging website offering valuable content. One strategy is to provide premium content  to your audience. Premium content can be anything like PDF guides, case studies, videos, audio recordings, and more. This content not only adds value but can also generate revenue. 

Time for a Refresh

First impressions matter. And your website design is an excellent example of how your audience first views your brand. With this in mind, make sure your website layout is fresh, consistent, easy to navigate, and accessible.

Ask the following questions: Does my website design pop? Is it mobile-friendly? Is my site easy to navigate? If the answer to any or all questions is "no," it's time for a refresh. You want to ensure your visitors encounter a solid viewing experience, whether from their tablet, desktop, or mobile device.

SEO Optimize Your Website

The new year is an excellent time to boost your site's optimization. And SEO is a key factor in increasing your website's visibility. By optimizing your site, you improve search engine ranking and generate organic traffic.

How much traffic? SEO drives 1,000% more  traffic than organic social media. SEO strategies like keyword research are also crucial to understanding the visitor's search behavior and optimizing the website content.

Launch An Ad Campaign & Expand Your Reach 

Ad campaigns deliver a consistent message in various formats, ensuring long-lasting impact without becoming monotonous or stale to the audience. So why all the fuss about Google and Facebook Ads? While Google Ads focuses on paid search and Facebook Ads focuses on paid social, both tools are highly effective. All you must decide is which platform brings you the most ROI.

For example, Google Ads allows you to maximize your advertising impact with millions of keyword bidding options. This choice can expand your reach to new audiences and improve overall exposure. Facebook Ads are scalable, easy to set up, and are widely known to be extremely cost-effective. From pay-per-click (PPC) to pay-per-impression, businesses can tailor their advertising approach to meet their needs.

Ad Campaign Audit = Savings

You've set up your ad campaign for the new year, but how can you make sure they unlock their true potential? Auditing your ad campaigns each quarter can help remove the guesswork and save money. This clean-up strategy is the best way to identify wasted ad spend areas and optimize campaigns based on their performance.

For example, with Google Ads, reviewing an account for broad match keywords is considered one of the best ways to prevent the hemorrhaging of a marketing budget. Another strategy is to check your list of top search queries and use that information to create an SEO plan that drives results.

Reconnect With Old Customers & Leads

The new year is a great time to connect with old customers and leads. Former clients already know you and the value of your brand. However, they may be in the dark about your new services or products.  

Use your social media accounts to post a recap of company highlights, new brand offerings, and product promotions. Or just wish everyone the best in the new year. Reengaging them could turn them into loyal customers.

Develop a CRM 

A customer relationship management system or CRM can help businesses of all sizes gather and organize their leads and increase the number of leads coming in. This solution enables your team to find new customers and close more deals quickly.

A CRM can track everything, from client satisfaction to whether your current promotional strategy is successful. Taking this action enhances the customer experience and improves client interactions.  

Lean Into Email Marketing + CRM 

Connecting with your audience through their email can increase conversions by up to 3x. Plus, connecting CRM with an email marketing platform can help send your audience targeted emails based on how they interact with your business.
Email marketing also helps capture leads, increase engagement rates, and gives your company a holistic view of your customer base.

Invest in Video Content

Video marketers generate 66% more qualified leads per year versus traditional strategies, and 80% of consumers want to see more videos from businesses. This year, leverage video marketing on your website to promote products and services, provide tutorials, and deliver rich content to your target audience.

With the popularity of video-sharing platforms like YouTube, TikTok, and Instagram Reels, businesses can create content that connects with their target audience and boosts revenue. One idea is to make a “behind the scenes” YouTube video as a teaser for any new products or services you’ll be offering in the new year. Launch the video across your social media platforms to create buzz and drive traffic to your YouTube channel and website.

Build & Clean Up Online Business Listings 

The new year tends to inspire a deep cleaning. So why not apply this mindset to your business? Cleaning up and building your online listing can optimize your presence for local searches, improving local SEO.

According to LinkedIn, accurate information across all online platforms, such as Yelp and Facebook, is critical in boosting local SEO. Adjusting details like your phone number, website URL, hours, and customer reviews can increase your visibility and reach the right audience. 

Bonus Idea! Target Customer New Year’s Resolutions

Capitalize on the most popular New Year’s resolutions. Promote products that will help customers accomplish their goals in 2024. Convince people that your products are essential in the new version of themselves. 

Forbes found that the top 2024 New Year’s resolutions include exercising more, improving mental and financial health, and losing weight. Utilize this information to build your digital marketing campaign in a way that includes this information.

Seize the new year to assess your business strategies and embrace innovative digital marketing campaign ideas. It's time to enhance your online presence and implement "in-house" renovations and refreshes to outshine competitors and pave the way for long-term growth and success. Let's make this new year the best and most profitable one yet. For your help with your marketing strategy in 2024, contact Doukas Media to schedule a complimentary discovery call.